The Lifestyle Fifty Plus directory will include editorial on finance and travel as well as a celebrity interview, and will carry advertising from finance, travel, entertainment and home lifestyle brands.
Targeted at an ABC1 demographic, the directory will come in A5 format and be delivered by Royal Mail as door drops.
Ben Allan, managing director of Asrecommended, said: "The over-50s market is a key new target area for Asrecommended with the population in this age group at an all-time high and possessing 30% more disposable income than their younger counterparts."
Other publications from the three-year-old company include Insurance, Loans & Mortgages, Motoring and Money.
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