The aim of the mail campaign is to generate interest and raise awareness with media buyers in order to create appointments for Ask Jeeves sales staff.
The mailing includes a Christmas gift of a personalised miniature Ask Jeeves-branded shopping trolley containing chocolate coins and a shopping wishlist in a handwritten typeface, which lists the benefits that advertisers can receive from Ask Jeeves.
Ask Jeeves marketing manager Sabrina Geremia said: "We were very impressed by HHM's creative idea and the campaign has been great in opening doors for our sales team. Sending our clients a wrapped gift and outline of our Christmas shopping offer reminded them how quickly the festive season is approaching and how Ask Jeeves can play a big role in driving sales."
HHM's other clients include Martell brandy, Toshiba and Vodafone.
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