Carter joins the agency alongside Barrie Robinson joins who comes on board as art director. He will work across all web and digital projects within ABA. He was previously at Binary Vision and Coolpink.
Carter said: "I have been specifically drafted in to oversee the expansion of the ABA new media department, along with all other digital services."
Robinson will work across all the agency's accounts, which include ASDA Financial Services and Budget Insurance. He previously worked at CheethambellJWT in Manchester and Family Advertising in Edinburgh.
Robinson said: "In such a rapidly growing company it will be a great opportunity to help shape the future of pivotal campaigns."
Ashley Bolser, managing director of the Ashley Bolser Agency, said: "It's great to be able to recruit two highly talented individuals. Both bring fantastic experience and skills to the agency, we've got a really strong team in place."
ABA was founded by Ashley Bolser in 2001 and during that time it has created direct response campaigns for companies such as Grattan, Littlewoods, Leeds Building Society and Barker and Stonehouse.