The Wal-Mart-owned supermarket is pledging to lower the price of petrol using the money it will save by choosing not to implement the loyalty card scheme and, although the scheme will not finish until April 28, the chain says it will knock 1p off a litre of petrol earlier than that.
The seven-year-old Fill 'n' Save scheme offers motorists one loyalty point per litre of fuel bought at its petrol pumps. For every 400 points, customers get either an £8 voucher for Asda's George clothing range, or a £5 groceries voucher.
Tony Page, Asda non-food director, said: "Our petrol customers are no different to our grocery shoppers -- they want pounds in their pockets not points on their plastic."
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