One poster with the strapline "Sometimes a boob job is the best cure for depression" was deemed to be belittling to women as well as offensive to sufferers of a serious medical condition. The ASA is still investigating the complaints and has yet to make an adjudication on the execution.
Another ad with the strapline "Ugliness demeans us all" attracted 21 complaints from viewers who found it offensive. But the ASA has not upheld the complaints, ruling that most people would understand that it was supposed to be ironic humour.
The drama -- a US import starring Joely Richardson and featuring graphic depictions of sex, drug-taking and plastic surgery -- debuted on Sky One with an audience of nearly 1m, the channel's biggest-ever rating for a new drama series.
Meanwhile, the National Consumer Council has castigated Ofcom's proposals for a self-regulatory advertising complaints system, describing them as "a licence for advertisers to run their own show".
Ofcom is proposing that the ITC's adjudication responsibilities be passed to an industry body, such as the ASA.
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