Hasselhoff is at the centre of , a website created by ArtScience in partnership with ad agency Karmarama, which is behind the Pipex above-the-line ad campaign.
Designed mostly for entertainment purposes, Hoffworld also acts as another avenue to encourage people to sign up to Pipex's services by playing on the larger-than-life personality of Hasselhoff.
The site contains animation clips, downloads and activities for visitors, including Stunt Hoff, an interactive game where users can direct a virtual Hoff to jump over a London bus, trampoline or swimming pool.
Another feature of the site is Hoff 'n' Me, which enables users to place themselves in a photo with the Hoff and send it to others in the form of an e-card.
Pete Rope, director at ArtScience, said: "This is a great example of taking the essence of the campaign into the digital environment and amplifying it. The TV ad campaign is so funny and extremely well made -- using Hoff was pure genius.
"This made a strong starting point for the website. We've really enjoyed working closely with Karmarama on the site and having the licence to create a genuinely entertaining online experience."
ArtScience said that as a result of the project it was now in talks with Hasselhoff and his management team about creating a brand new DavidHasselhoff.com site.
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