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Meet Bill. He's a farmer, a dreamer and the star of Arla Foods' latest ad for its organic milk range.

In the film, the voiceover explains that Bill has made a deal with Mother Nature. She supplies the sun and rain Bill's cows need to grow the grass they eat and in return, he makes milk the "organic way", using only what she gives him.

The campaign is running across TV, video-on-demand and DOOH.