Anchor, the Arla Foods butter brand, is reviewing its advertising account.
Creature, the incumbent, will not defend the business.
Mother and WCRS are both pitching for the account. Mother is already on Arla Foods’ agency roster, working with its Castello cheese brand, while WCRS was previously Anchor’s ad agency between 1999 and 2003.
Creature won Anchor’s £4m UK advertising account in 2014. Since then it has created ads featuring an animated family of furry monsters called the Hugglers.
Arla Foods declined to comment on the review.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
