The company was asked to develop the design concept, which includes the in-store environment, within an eight-week time span.
Alpha Retail described the results as a "refreshing alternative for travellers" in a highly competitive sector.
Aricot Vert worked closely with Alpha Retail to produce what it says is a compelling brand identity, which has been created to reflect the company's core values of fresh and organic Fair Trade produce.
Keren House, creative director at Aricot Vert, explained that the agency had worked with Alpha Retail to develop what it has described as a healthy, fresh and affordable alternative to the usual fare of fast food and lager offered in many airport departure lounges.
She said that the name Juicy Lucy's was chosen for its combination of cheekiness, while still accentuating the brand's commitment to Fair Trade and locally sourced products.
Alpha Retail said it hoped the brand would not appear to be "preachy", but would appeal to health-conscious women in there 20s, and young families who wanted to encourage healthy eating among children.
The agency, which includes Travel Inn, the NHS and Compass Group among its clients, was responsible for designing all aspects of the brand, which Alpha Retail said could "live and breathe in virtually any medium, and still retain its personality".
In November 2005, the agency was appointed to design and produce material to support a new seaside shopping centre in Poole, Dorset.
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