Greg Lawless chief executive of Arena Group said the investment will be "a catalyst" for further global expansion. "It gives us great flexibility at a time when we are looking to expand beyond our current bases in the UK, Portugal, Abu Dhabi, Singapore and Dubai to reach excellent new opportunities in the Far East," he said.
The deal also provides Arena with expertise as Matthew Wheeler, managing partner of SIP and a former professional cricketer, takes over as chairman. He has chaired six private equity-backed businesses in the sports and media sector in the past ten years.
Said Wheeler: "Arena is a highly visible, successful company. Growth continues to be steady in the global sports market and Arena is now well positioned to be part of that global growth."
Lawless added: "Arena will be looking to leverage both investment partners’ significant experience and expertise to help develop and deliver ambitious international growth strategies for our business."
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