How does it work?
Flick the bottle with your finger and it spins. That's it. Oh, hang on, you can choose from a range of two bottles and a selection of seven backgrounds. I need to sit down - I'm dizzy with choice.
What are your first impressions?
It looks quite nice and the bottle seems to spin quite well. But who is this aimed at? It can't be teenagers of today. Then I read the blurb on the App Store - it's aimed at 'those who recall those heady days of first crushes'. I see, it's nostalgia.
Is it a good brand-builder?
What's the link with Coca-Cola and the app? They both require a bottle. Hmmm.
What's the bottom line?
Maybe I've got it all wrong. The App Store blurb says: "Give that someone special a not-so-subtle hint, just spin your finger in a circular motion and let the bottle do the rest." That's more like it.
Feature
App:Test - Coca-Cola
LONDON - After downloading The Magic Coke Bottle from the iTunes store, consumers can spin a Coke bottle image on their iPhone, writes Stephen Reed, digital creative head at BMB.
