What does the app do?
It encourages users to sabotage their Facebook relationships and gives them the tools to do so.
What are your first impressions?
It's very slick and it's fairly simple. Its features aren't that innovative, but the premise is good. It is nicely presented and, crucially, it doesn't require too much of the user.
Describe the consumer experience
The user can sabotage their relationships in numerous ways, from defacing an avatar to sending insults. A Scrabble cheat 'Speak 'n' Spell' might seem obtuse, but considering Scrabble's popularity on Facebook, this may be the app's most successful element.
Is it a good branding tool?
Emphatically, yes. It's relevant to the film it's promoting and engaging, so it's very successful.
What's the bottom line?
It's an app that is slick and well thought out. Install it and be part of the anti-social networking revolution.