The activity, which will take place in May and June, involves Fruitiser sampling in TONI&GUY salons as well as display advertising and advertorials within the TONI&GUY magazine. As part of the deal there will be a dual-branded retail bag available to customers. The campaign has been created by FST Communications and Brave.
Appletiser introduced the 100% fruit juice, Fruitiser, in April 2008 and supported the launch with a £1m marketing spend.
According to Nielsen, the Appletiser brand, which is owned by Coca-Cola, was the third largest adult soft drink in the UK, after Britvic's J20 and Merrydown's Shloer.
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