The ads emphasise that the drinks are 100% fruit juice and count as a recommended five-a-day fruit and vegetable portions. They aim to promote Appletiser as a healthy, non-alcoholic alternative for Christmas-party-goers wishing to avoid drink-driving and those planning a healthy start in January.
The campaign also involves ATM receipts featuring a voucher offering £1 off Appletiser drinks.
Appletiser, which is aimed at 25- to 35-year-old women, dropped its three-year sponsorship of Friends repeats on E4 and E4+1 last year and is reported to be looking at partnerships to replace the tie.
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