Technology

Apple "our signature" by TBWA\Media Arts Lab

June 12, 2013

Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple’s philosophy of focusing on making things perfect while showing people using the brand’s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed through Buck.

Credits

Agency
TBWA\Media Arts Lab
Chief creative officer
Duncan Milner
Executive creative director
Eric Grunbaum
Global creative directors
Chris Ribeiro
Drew Stalker
ACD/CW
Brooks Jackson
Art director
Danny Duran
Copywriters
Zane Miller
Rob Goldenberg
Executive producer
Mike Refuerzo
Agency producers
Mallory Gordon
Ben Bragg
Stephanie Gocke
Tessa Kocourek
Production/animation company
Buck
Director
Buck

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