Apple Mac "booby trap" by TBWA\Media Arts Lab
-
Advertiser
Apple Mac -
Agency
TBWA\Media Arts Lab -
Sector
Technology brands and Computers -
Exposure
United States
Apple's PC and Mac characters appear on a website in the latest in its series of ads.
The PC character attempts to booby trap a banner ad that contains a quote from PC Mag praising Apple's iLife suite.