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Apple “Capture” (in-house)

Apple's new film for the iPhone 16 Pro, showcases its 4K120 fps and the ability to adjust playback speed in

Apple "Hermitage. Shot on iPhone 11 Pro" by TBWA\Media Arts Lab

Apple has uploaded a first-person journey through Saint Petersburg's Hermitage Museum to showcase the iPhone 11 Pro's camera quality.

Apple picks a 'Sticker Fight' for iPhone 7

Instead of throwing food or punches, the marketer launches pop culture references.

Apple "One night on iPhone 7" by Apple

On 5 November 2016, Apple sent photographers around the world to capture images of night-life on the iPhone 7.

iPhone 7+ AirPods "Stroll" by Apple

The music flowing through this man's headphones transforms his usual walk into a gravity-defying dance routine.

Apple "Take mine" by Apple

Everyone wants their photo taken with the iPhone 7 Plus, in the latest ad for Apple's "Practically magic" campaign.

Apple iPhone 7 "Balloons" by TBWA\Media Arts Lab

Apple's ad follows a balloon's journey from the countryside, through farms and forests, to the city, collecting a group of

Apple "chicken fat" by TBWA\Media Arts Lab

Apple "our signature" by TBWA\Media Arts Lab

Apple iPhone "break in" by TBWA\Media Arts Lab

TBWA\Media Arts Lab is introducing the new iPhone in a mission impossible themed spot.