AOL revamps Truveo video search offering

LONDON - AOL-owned video search engine Truveo is overhauling its global website, making it easier for consumers to find videos on the web.

Truveo: relaunching its website globally
Truveo: relaunching its website globally

The site will be tailored in 16 countries worldwide, with localised ranking algorithms that change results to the most relevant to each market.

In addition, users will be able to browse their searches by channel, category, popularity and most-followed on Twitter.

Truveo currently boasts 25.6 million unique visitors a month, with 11.4 million in Europe.

The site's relaunch follows a raft of new developments at AOL, including the expansion of its publishing network MediaGlow in March and the addition of parenting website, ParentDish last month, through a deal with Bauer Media's AskaMum.co.uk.

AOL is currently in the middle of a 100-day strategy review, following its breakaway from parent company Time Warner.

Earlier this month, AOL Europe's chief executive, Dana Dunne, left the company, following more than 700 job cuts worldwide at the beginning of the year.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content