AOL launches Spinner music portal

LONDON - AOL Music is launching a new portal, Spinner, which aims to become a leading online music offering.

Spinner: new music portal from AOL
Spinner: new music portal from AOL

The site will feature stories and scoops on artists, upcoming releases, exclusive videos and performances.

The online inventory will be sold by AOL Advertising, which recently replaced Platform-A.

AOL Music attracts 53 million unique users across Europe and 122 million unique users across World, according to the latest comScore media metrix worldwide data.

Those visiting Spinnermusic.co.uk will have access to exclusive live performances by breaking bands, as well as a regularly updated collection of entire CDs, including pre-releases.

Other features include a guide to top UK venues and weekly highlights on the best festivals across the UK and Europe.

The site, which is already live in the US, attracts more than 6.5 million worldwide unique visitors, according to comScore.

Spinner is the latest in a string of websites AOL has recently launched. In March, AOL's content division MediaGlow, which has now been rebranded AOL Media, launched its first classifieds website that allows consumers to search through millions of listings for every postcode in the UK, as well as a casual online gaming site Flytrapgames.com.

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