The campaign, called "Chinese Elvis", shows how AOL members can feed their obsessions and access unique music content via the keyword search feature.
It is the latest campaign from Grey for AOL 9.0 to use a central character to highlight the benefits of being an AOL member. Other campaigns have used "Vanessa", to highlight child safety; "Steve" to represent the speed of AOL; and "Gareth", who illustrated the ability to upload and share photography.
The new campaign breaks this week and is the second major campaign this month that stars an Elvis lookalike.
Earlier in October, the new Kingsmill campaign, which tells the mythical story of how Elvis started a bakery during his only visit to the UK in the 1960s, broke. It was created by J Walter Thompson.
The Grey campaign was created by Nick Rowland and Stephen Godson, and directed by Mehdi Norowzian through RSA.
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