The overhaul of the Kimberly-Clark-owned toilet tissue brand was carried out by Anthem Worldwide, which was appointed to the brief without a pitch. The agency was tasked with using a natural-looking colour palette for Andrex's yellow, blue and pink toilet tissue packs, which will carry the tagline 'Colours of nature.'
According to Kimberly-Clark, the change in the colour scheme is intended to better match contemporary bathroom decor, as well as to attract young consumers. Aqua Spray, Natural Pebble and Pink Blossom variants will be added to the range this month.
.jpg)
.jpg)