Details of exact locations and performers will be released in stages, and tickets will only be available through competitions and in select media to build word-of-mouth buzz.
"Four Roses has a great story to tell and we’re really excited about bringing that to life with a series of modern-day speakeasies," said Amplify partner Nick Wright. "The guiding principle is: ‘Experienced by few, told to many’, as the campaign culminates in a series of exclusive gigs and content that will create a precious word-of-mouth response among peer networks.
Stuart Ekins, sales and marketing director at Inspirit, added: "Amplify, working with Clash magazine, is creating the perfect vehicle to build the brand in the UK as ‘the’ bourbon to be drinking for the discerning music lover."
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