Each of four versions of the poster shows a smiling model with different injuries -- a black eye, a cut cheek, a scar below her breast and three red marks on her shoulder. The posters appear to be for a new range of make-up called Cachez and bear the slogan "Gentle skincare for bruising relationships".
The posters, which will appear on the London Underground tomorrow, are designed to shock the public into being less complacent about domestic violence.
Amnesty International UK director Kate Allen said: "Survivors of domestic violence and women's groups are telling us that a powerful awareness-raising campaign is essential -- that's what these posters are about.
"Research shows that an all-too-common reaction to the issue of domestic violence is to ask 'Problem? What problem?' Our posters aim to confront complacency surrounding domestic violence in a powerful new way by portraying a disturbing world where such violence has been entirely 'normalised'."
Amnesty appointed Karmarama on a brief to create the domestic violence campaign in May.
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