The ad, created by Above & Beyond London, launched on TV this weekend and ran in ITV’s ‘The X Factor’ and ‘Downton Abbey’, in a campaign planned and bought by the Interpublic media agency Initiative.
The ad shows a woman using her Amazon Fire phone to find out information about gigs, music and cafes. The ad ends with the line, "You’ll be amazed at what Fire starts."
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Owen Harris directed the spot through Outsider. The editor was Jinx Godfrey at Marshall Street Studios.
Amazon appointed Above & Beyond London to its agency roster last month ahead of it expanding its marketing in the UK. The Amazon-owned e-reader Kindle is the headline sponsor of ‘Downton Abbey’.
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