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Amazon Web Services showcases the power of technology with a series of ads.

Revolving around the day-to-day experience of children, the ads highlight the many ways in which technology makes our lives easier, from browsing outfits on Zalando to giving money to buskers via contactless payment.

They were directed by Jake Scott through RSA. Media is handled by Rufus.

Amazon’s Christmas ad, "The show must go on", stars French ballerina Taïs Vinolo and tells the story of a young ballet dancer whose dreams are jeopardised due to the Covid-19 pandemic.