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Amazon shows how archaic life was without Alexa in the brand's blockbuster Super Bowl ad starring Ellen DeGeneres.

The action begins with the comedian asking Amazon’s virtual assistant device to turn down the thermostat as she and her wife, actress Portia de Rossi, get ready to leave the house. As DeGeneres wonders what people did before Alexa, the spot journeys back through history in an increasingly absurd set of scenarios that unravel without Alexa. This is the first time Droga5 London has made Amazon’s Super Bowl ad. It was created by Matt Hubbard and directed by Steve Rogers through Somesuch.