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Amazon promotes its latest product, The Echo Auto, with a sentimental spot.

The ad follows a man as he drives his car, asking Alexa to turn up the temperature and turn on the lights at his home. However, when his wife returns to a cosy, well-lit living room it becomes clear the poor fella is just about to start a nightshift, but he was thinking of her all along. 

It was directed by Jake Scott through RSA, and the media agency is Rufus.