Amazon acquires ecommerce rival Quidsi

Amazon has acquired rival ecommerce company Quidsi for around $540m (£334m), according to reports.

Quidsi: acquired by Amazon
Quidsi: acquired by Amazon

This deal follows Amazon’s acquisition ofZappos in 2009 for $850m.

Quidsi owns baby products ecommerce site , which was set up in 2005 with a focus on building strong customer relations. It aims to enhance the ecommerce experience for consumers by offering overnight two-day delivery on a wide range of products.

Quidsi launched in May to offer a similar service for 25,000 basic household items from more than 900 brands. It most recently launched , selling premium beauty products.

In October, designed to make it easier for US customers to make purchases. It recently reported a 39% to $7.56bn (£4.8bn).

Procter & Gamble launched its own in the US selling its household products earlier this year.

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