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Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.

Leo Burnett created the new spot, which follows the formula established by the previous ad: girls are interviewed by marketers about the limitations they feel are forced on them by society. Beyond the online film, Always has created a curriculum to teach girls about maintaining confidence through puberty, which it is offering to schools along with sample products. Always, which is owned by Procter & Gamble, is also partnering with TED, a non-profit organisation, to create content and talks that inspire confidence in young women as part of its campaign.