London2012

P&G 'biggest fan' by Wieden & Kennedy Portland

August 10, 2012

P&G 'biggest fan' by Wieden & Kennedy Portland
P&G 'biggest fan' by Wieden & Kennedy Portland

In a new campaign, Procter & Gamble celebrates the accomplishments of the US medal winners Jordyn Wieber, Ashton Eaton and Gabby Douglas during the Olympics Games.

The five spots showcase the emotional reactions of the athletes' mothers.

Credits

Creative directors
Karl Lieberman
Copywriter
Matt McCarron
Art director
Florence Truong
Account team
Jesse Johnson
Eric Gabrielson
Executive producer
Ben Grylewicz
Business affairs manager
Karen Murillo
Production company
NBC
Editorial company
Joint
Producer
Lisa Ashe
Editor
Matt Hilber
Assistant editor
Nicolas Davis
Mission control/flame artist
Mike Quinn
Music company
Future Perfect
Composer
John Connolly
Mixer
Charlie Keating

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