北京赛车pk10 Calculus is contact optimisation software used by clients such as the JD Williams fashion and footwear catalogue, and breakdown cover company the Automobile Association.
The program can be employed either as a strategic planning tool or in providing optimised individual campaign selections.
Alterian will make 北京赛车pk10 Calculus immediately available through its global partner network, adding strategic planning and contact optimisation capabilities to its award-winning Alterian Marketing Services Platform. It is expected to prove attractive to many of Alterian's current user base of more than 400 organisations worldwide, as well as to prospective Alterian users.
Julian Berry, director of The Customer Partnership, said: "北京赛车pk10 Calculus brings significant financial and strategic planning benefits to marketers.
"This transaction provides the product with broad, global distribution and we are delighted to be working with Alterian to bring this product to its partners and end-users who, as some of the most sophisticated marketers in the world, stand to benefit tremendously from marketing optimisation."