The new team will be headed by managing director Rebecca Kane, who has previously worked for English Heritage.
Joining her will be sales director Jon Johnson, events and leisure director Emma Dagnes and marketing manager Charlotte Johnson.
"Our vision for Alexandra Palace is to put it back at the heart of the events industry," said Kane.
"As the only independent venue of our size and type in London, we will be working closely with promoters, exhibition and event organisers to use this wonderful building to its maximum potential," she added.
For the remainder of 2010, the venue will host concerts from lcd Soundsystem and Vampire Weekend, the World Dart Championship and exhibitions including the Asian Wedding Exhibition and the Doll’s House and Miniature Fair.
The venue is rumoured to be hosting the infamous Holland House Dutch national Olympic committee fans' house for the 2012 Olympics.
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