Alcohol brands are abiding by the rules says report

LONDON - The majority of alcohol brands are not breaking the rules when it comes to advertising, according to the Advertising Standards Authorities.

The regulator, carrying out its third compliance study into the sector, surveyed 456 alcohol ads across TV, radio, outdoor and online media during December last year.

The ASA found only five of the executions breached regulations, including two TV ads for and one print ad for Moet Hennessy.

No alcopop brands broke the code. However, despite this the alcohol sector is expected to come under pressure from the British Medical Association over how it markets its products to young people.

A BMA report due for release tomorrow is expected to recommend regulations on alcohol advertising and sponsorship.

The BMA also argues young people are influenced to drink heavily by price promotions and has criticised price promotion deals like bogofs and multibuys.

Stella Artois, Kronenberg and Carlsberg all feature in the top five places in a recent study by dedicated to brands.

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