Al Jazeera launches myth-dispelling website in US and Canada

NEW YORK - Al Jazeera has launched an English language website aimed at extending its reach amongst American and Canadian audiences and dispel myths such as that it supports Al Qaeda terrorism and that it shows beheadings.

The website, called gives US visitors the chance to read and watch the news Al Jazeera produces, as well as providing a list of "Hits & Myths" -- a list of seven misconceptions about the channel, with explanations refuting them.

As well as denouncing that it supports Al Qaeda the digital campaign is also looking to dispel the idea that the Qatari-owned station is anti-Semitic and anti-American.

The website also asks for support from users to help it gain carriage deals with US cable and satellite firms. The channel's Arabic-language version is currently available in the US through the Dish satellite network and its English-language version is aired on a small number of cable channels.

The Doha-based TV network is also launching , a move that coincides with its seeking permission from Canada's Radio-television and Telecommunications Commission to broadcast its channel on cable and satellite.

Again, the Canadian website asks users to email their cable and satellite companies to ask them to carry the channel.

Al Jazeera is backing the web launch with a series of press ads in publications including the Globe & Mail in Toronto and The New York Times.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content