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The national press campaign, which was planned and bought by MWI, includes ads in The Times, The Guardian, The Metro, The Independent and The London Evening Standard, as well as in the current affairs magazine The Week.

The three creatives for the press campaign, designed by Al Jazeera’s in-house team, show photographs of a young girl in a headscarf, David Cameron and a young boy standing on a ball with the word "watch".

The press activity runs from tomorrow until next Monday (5 July) and will be complemented by digital display and social media. A wider outdoor UK brand campaign is planned for later this year.

Al Jazeera English is already available to Freesat and Sky customers and will now be available to the 10.2 million homes in the UK that use Freeview for their main TV set as well as the 8.5 million homes that use Freeview as an additional TV platform.

The English-speaking channel airs from 6pm to 11pm local time every day and the output includes live news and programmes from Al Jazeera English's studios in London, Washington DC, and Doha.

Al Jazeera is funded by the state of Qatar. The ads for the entire Al Jazeera network, which includes over 10 sports channels as well as the Al Jazeera English and Arabic channels, are sold by Q Media.

Al Jazeera does not currently show UK-only advertising and a spokesman for Al Jazeera said this was because the aim of the current phase of Al Jazeera English’s development is brand building and distribution as opposed to revenue generation.