A microsite for O2 called by AIS won bronze in the Corporate Information category of the Cyber Lions, the awards for digital marketing.
It follows Proximity London's award of a silver in the Media category for its on Tuesday.
But there has been some dismay at the poor performance of UK direct entries into this year’s Cannes Lions. UK direct and integrated agencies had only 12 of the 180 nominations for the Direct Lions awards.
The only award for the UK in the Direct category came in the shape of T-Mobile's "dance" by above-the-line Saatchi & Saatchi, which picked up a gold Lion.
"The T-Mobile campaign was outstanding and had a huge commercial connection like any good direct campaign should," said David Sable, the jury president and vice-chairman and chief operating officer at Wunderman.
The Direct Lions Grand Prix Winner, a campaign for Tourism Queensland created by Brisbane-based agency Cummins Nitro, is almost the perfect direct campaign because it started with the simplest and most basic DM ad of all – a want ad," Sable said.
RNLI: Silver-winning charity campaign by Proximity
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