Moss has 15 years of industry experience, most recently at RMG Connect where he lead the direct marketing, targeting and testing strategies on the HSBC account, as well as the digital analytics strategy for Shell and Rimmel.
Prior to that Moss worked at Rapier, where he was part of the management team that won ±±¾©Èü³µpk10's direct marketing agency of the year in 2005.
He was also a key data planner within Rapier's strategy planning team for AA Loans, which won the IDM Business Performance Gold.
In his new role Moss will concentrate on delivering "robust data strategies" and proving the effectiveness of online and offline channels for all agency clients, with a particular focus on O2 and EDF Energy.
Moss says he sees data planning heading in three key directions, with two centred on the current market place. The first factor is accountability, which is of "massive importance" to clients, and secondly a shift towards customer focused strategies, which he says come about through smarter use of data.
There is also a need for data planning to embrace digital strategy more, Moss believes.
Commenting on his appointment at Archibald Ingall Stretton, Moss said: "It's difficult not to be impressed with the set-up here at Archibald Ingall Stretton. I'm really looking forward to collaborating with the wide range of clients here and pushing data capabilities within a truly integrated context."
Carole Lowe, planning director at Archibald Ingall Stretton, said: "Paul really is a specialist in his field and we're delighted to have him at the helm of our data team.
"He brings with him extensive data strategy and consultancy skills and with such a wide range of experience covering all sectors Paul will be a real asset in driving our thinking forward."
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