Claire Beale spoke to Adam & Eve/DDB about winning the prestigious award for the fourth year in a row and how they plan to secure it again next year.
James Murphy, founding partner of Adam & Eve/DDB, said the agency "definitely didn't think it was in the bag."
"It was a taxing year, not least because there weren't that many really, really big pitches to go for," he said. "The thing that we always looked at was just the breadth of creative work and that so much of it was such a high calibre – but it was so diverse.
Tammy Einav, joint chief executive, said" "7.01 on Monday morning was the highlight of the year; it was absolutely brilliant."
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