The Omnicom agency was awarded the title for scoring the most points with shortlisted and winning entries.
A&E/DDB’s winning work included two ads for Volkswagen: "Alien" for Volkswagen UK and "The button" promoting Volkswagen Golf GTE, both of which scooped awards in the Automotive category.
Harvey Nichols’ "Britalia" won in the Fashion, Clothing, Footwear & Accessories category.
Last year’s John Lewis Christmas campaign, "Buster the boxer", scooped a prize in Retail & Restaurants.
The ±±¾©Èü³µpk10 Big Awards were held in London at the Old Billingsgate on Wednesday (29 November) and honoured the best commercial creativity and agencies in British advertising.
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