Reed Exhibitions has just run the two shows together for the first time, pulling in almost 7,500 visitors and 370 exhibitors over the three days.
According to Malcolm Whitmarsh, marketing industry director of Reed Exhibitions, the double header gives visitors a broad perspective of where both online and offline direct marketing is going and a much wider range of suppliers to see.
"The 'two shows, one event' formula has clearly excited and enthused the industry," he said.
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