The ConnectSelect prospect database comprises data from the Edited Electoral Roll, including the Rolling Register, and Transactis GapFill data, offering 60 variables.
Equifax said the combination of these data sources will enable marketers to target consumers at key life stages, from moving home to having children.
Equifax iScreen is an automated pre-screening service, which allows users to pre-screen data on generic and bespoke criteria.
In addition, Equifax has aligned its reConnect and disConnect databases so that whenever a goneaway is flagged via disConnect, the end user instantly knows if Equifax has a forwarding address on its reConnect database.
B2BConnect expands Equifax's consumer product to the B2B marketplace.
Dave Webber, head of products at Equifax Marketing Services, said: "Equifax has made significant investment in both its data sources and the delivery of its services. Our goal is to give marketers the ability to target prospects -- both consumer and business -- at a time when they are most responsive to direct marketing offers."
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