The competitive pitch process was handled by Creativebrief. There was no incumbent on the business.
Aesop will launch a summer promotion next month for Chambord which will build on the "because no reason" campaign by Wieden & Kennedy.
Consumers will be encouraged to order a Chambord Royale in a new Flamingo-inspired glass in bars across the country. The brand will also give away a trip to Paris through social media.
Crispin Stephens, the head of commercial planning and activation at Bacardi Brown-Forman Brands, said: "Aesop impressed with a strong strategic response to the brand positioning coupled with great ideas and creative execution.
"Sometimes an agency comes along that just gets it – gets the brand, understands the consumer and the ‘because no reason’ creative platform."
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