The 12-month partnership includes a major new B2B visitor profiling research project.
Jim Curry, AEO deputy director, said: "Data intelligence is a litmus test for the exhibition industry. Our ability, as an industry, to gather, control and interpret data will determine our aptitude to communicate and appeal to the modern exhibition visitor.
"The new partnership with N200 puts data at the heart of the association and this will be evident at various AEO events, including the forthcoming forums and conference events."
The research project will be published under the Face Time umbrella, the organisation co-founded by AEO, Event Services and Suppliers Association (ESSA) and the Association of Event Venues (AEV), to promote face-to-face marketing.
Matt Coyne, N200 sales director, said: "It’s great to be working with the AEO and align ourselves as the leading data and intelligence company in the industry.
"This partnership supports the roll out of our services in the UK, and will help to educate the industry as to the value of their event data and what it can do for them."
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