Its new look features in an upper case logo and relaunched website. The redesign comes as the AEO seeks to broaden its membership and activity scope to include event producers and experiential agencies.
Other initiatives include a new category of membership, AEO Enterprise Membership, to encourage small organisations to join. They will be able to access a renewed AEO mentorship programme.
Karim Halwagi, AEO chief executive, said the modern design aims to convey the organisation’s brand values, to be bold, clear, collaborative and forward thinking.
"As the key events industry association, it is important that our members know who we are and the nature of our goals as an association. Ultimately, they understand the key role the association plays in supporting them and the events industry as a whole," he said.
Members will also benefit from a newly developed AEO-BPA event audit product. The new cost-effective audit will provide AEO members with BPA-audited attendance and exhibitor data for their shows. Members can add demographic and other data for an additional cost.
"The UK exhibitions sector is big business and it is essential that it not only adheres to and embraces best practice but that we make it as easy and as accessible as possible for our members to do so," said Halwagi. "We are confident our new partnership with BPA will achieve this."
Further announcements of enhanced and new AEO initiatives will be made later in the year.
Look out for our in-depth feature on industry associations in the April issue of Event. You can get it by