Under the deal Synovate, Aegis' ever-expanding research network, will aquire all of Roland Berger Strategy Consultants' research subsidiaries under the RBMR umbrella.
This incorporates b2b, financial, telecoms, transport and utilities research which will be merged into Synovate Germany.
The £3.7m RBMR price tag is payable over three years subject to rigorous performance criteria.
Robert Lerwill, chief executive of Aegis, said: "We've been looking to extend Synovate's position in Germany -- the world's third largest economy and a major market for many of our international clients.
"RBMR comes with a reputation for high quality research. It fits well with Synovate's existing German business, and will broaden both our client base and the services we offer them."
RBMR has offices in Munich and Hamburg and employs 35 staff.
Harald Hasselman, RBMR' s managing director, will take over the running of Synovate in Germany while current head Martin Wegner takes up a consultancy role for Synovate in Europe following the handover.
In the second half of 2005, Aegis acquired Scandinavia's largest independent market research network Univero for £10m, Turkey's largest independent full-service market research company Plus Remark for £4m, and youth marketing agency the Filter Group in Asia for an undisclosed amount.
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