LONDON - Media and marketing group Aegis has acquired US full service event and experimental marketing agency Vivid Marketing, which has gross assets of £2m.
The acquisition complements Aegis' agency portfolio - which already includes Velocity Sports and Entertainment - and will, according to Aegis, give it "leadership in the field of event and experimental marketing, fitting well with our ongoing strategies in digital, sports and entertainment marketing".
Founded in 1998, Vivid Marketing's activities include new product launches, consumer retail displays, on-site promotions, branded product sampling and mobile marketing activation.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
