Adwatch: Moneysupermarket.com takes top spot

May 27, 2016

How long?

2-3 minutes

Adwatch: Moneysupermarket.com takes top spot

Moneysupermarket's dance-off ad between construction worker Colin and suited twerking Dave, created by Mother London, is the most recalled TV spot by the public, beating AMV BBDO's BT Infinity ad, according to research by TNS and Ebiquity.

Moneysupermarket.com "#epicdanceoff" by Mother

Adwatch recall top ten

TV Ads Launching 14th March 2016 - 17th Aptil 2016

(Promoted advertising awareness)

#	BRAND	AGENCY/TV BUYER	% OF PEOPLE WHO RECALL THE AD
1	Moneysupermarket.Com	Mother/Mediacom	57
2	BT Infinity	AMV BBDO/Maxus	45
3	Direct Line	Saatchi & Saatchi/Mediacom	44
4	Muller Corner	VCCP/MediaCom	43
4	Oak Furniture Land	Equinox Tv/Mnc	43
6	Aldi	McCann Manchester/UM Manchester	42
7	B&Q	WCRS/MEC	40
8	EE	Saatchi & Saatchi/MEC	39
8	Comparethemarket.Com	VCCP/MEC	39
10	TK Maxx	Wieden & Kennedy London/Mindshare	37

Adwatch likeability top ten
Tv ads launching 14th March 2016 – 17th April 2016

#	BRAND	AGENCY/TV BUYER	% OF PEOPLE WHO RECALL THE AD
1	Cadbury Dairy Milk	Fallon London/Carat	38
2	BT Infinity	AMV BBDO/Maxus	37
3	Moneysupermarket.com	Mother/MediaCom	36
4	Wall'S Magnum	Lola Madrid/Mindshare	30
4	Kraft Dairylea	BMB/Carat	28
6	Weetabix	Bartle Bogle Hegarty/Vizeum	27
7	No 7	Mother/OMD Uk	26
8	Birds Eye Fish Fingers	Havas Worldwide/Havas Media	26
8	Danepak	Isobel/Arena	25
10	Blu	The Corner/Msix	19