Coca-Cola cites 'quality of marketing' as driver of global sales
Coca-Cola has lauded its ‘Taste the feeling’ campaign as a sign of the company’s new fruitful approach to business, while announcing analyst-beating results for 2015, with flagship Coca-Cola volume sales up 1% globally but Diet Coke sales down 5%.
The soft drinks giant cited the "quantity and quality of our marketing investments" as one of the key drivers of its better-than-expected performance.
Muhtar Kent, Coca-Cola’s chief executive, discussed the company’s ‘Taste the feeling’ global marketing push, which last month, citing it as an example of how Coke has changed its approach to business.
"Importantly, this campaign gets us back to our roots, featuring the product at the heart of our creative and celebrating the experience and simple pleasures of drinking a Coca-Cola," Kent said.
"This campaign is also an example of how we are transforming the way we work to be faster, with reduced costs."
He also referenced Coca-Cola’s consolidation of its agency roster.
"This discipline, combined with the talent of our marketing teams is what will continue to fuel our growth."
In the fourth quarter, Coca-Cola’s revenues fell 8% to $10bn hit hard by a strong dollar, with foreign exchange knocking 10% off revenue growth. Net profit was up 60% to $1.24bn.
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Age UK and E.ON tariff suspended as watchdog investigates marketing promo
Age UK and E.ON have suspended their controversial promotional tariff for pensioners while watchdog Ofgem investigates whether the charity accepted £6m a year from the energy group for a more
The two organisations said yesterday that they would be suspending the promotion from today.
The Sun newspaper claimed last week that Age UK had recommended a special rate from E.OM that cost pensioner £1049 a year, £245 more than its cheapest rate.
The charity allegedly received £41 for every pensioner who signed up, totalling nearly £6m for Age UK.
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