BT "faster" by Abbott Mead Vickers BBDO

Ryan Reynolds, the star of Deadpool, follows in the footsteps of Ewan McGregor and Rebel Wilson to feature in the new BT ad.

The ad was created by Abbott Mead Vickers BBDO and follows the existing campaign's meta-style narrative, in which a big star is shown having to contend with filming an ad for BT while dealing with the inept ad agency representatives on-set.