MySpace's global fall from grace has been long documented, especially yesterday, when the once ubiquitous social network was passed by Twitter in terms of pure traffic.
Yet MySpace still remains a lock for advertisers - at least in the US - serving nearly half of all display ads in the social networking category, with Facebook forever nipping at its heels.
ComScore said 30 billion display ad impressions were served through MySpace in June, about 9 per cent of all social networking display ads or 2 per cent of all online display ads, seen by about 64 million unique visitors.
Facebook served less impressions, about 26 billion, but saw more sets of eyes at 67 million unique visitors - which shouldn't come as a surprise, MySpace's traffic has been in a free fall for many months, while Facebook seems bent on world domination, recently passing the 250m user mark.
Advertisers have confirmed that social media budgets will only grow over the next five years, but it remains unseen how long brands will continue to plug money into MySpace and its worrying traffic figures.
Jeff Hackett, comScore senior vice president, said: "Social networking sites now account for one out of every five ads people view online.
"Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle."
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